Jewelry Stores in Santa Cruz, CA

“Fawn was so sweet the entire time, not only helped me decide which side to pierce my nose but switched out a needle cause she thought it wasn’t straight enough, def 5 stars!”

“Love love love the people who work here. They are always so polite and have such a wonderful Selection. Great prices, great atmosphere. I don't go anywhere else. Support your local shop. Genuine souls and vibes here. Highly recommend”

“Very well curated products and plants. Mostly inspired by Scandinavian and local design. Always worth a visit when spending time in Santa Cruz. A nice and helpful owner and team.”

“About a year ago my sweet puppy got a hold of a very fragile ring given to me by my grandmother. Thankfully he didn't swallow it, but he totally mangled it. The ring is over 50 years old and was given to my grandmother as a birthday gift from my grandfather when she turned 40. I was heartbroken and was told multiple times that it would be very difficult or near impossible to repair because of how thin the band was and how delicate the setting. Greg at Stephan's Fine Jewelry examined the ring thoroughly and talked me through two options to repair it. I appreciated how honest Greg was with me about expectations for both options, and how careful he was in examining the ring. I ended up having the band replaced and the setting repaired and reset and I couldn't be happier with it. Greg is a master of his craft and I'm glad I ended up taking my grandmothers ring to Stephan's. I will absolutely use and recommend them for fine jewelry repair moving forward. Thank you Greg! And everyone who I chatted with at Stephan's - the staff is so kind. Pictures of before and after are below. It's hard to see how truly ruined it was but it's a small miracle the diamonds stayed intact. The prongs were partially twisted and the band was about to break from how thin and chewed it was.”

“This place is great, my wife took an old gold bracelet that wouldn't stay clasped. She knew it was gold and not plated, as that is what she buys. we couldn't find a kart stamp on the bracelet so we were not sure of the gold quality. The person working the shop had no problem taking the piece and testing it. When he returned he informed us that the bracelet was 18k and carefully explained what he offers for gold and gave us some alternative methods for maybe getting more for it. We understood his offer and took it. We felt was very good offer. It was a great transaction and we can highly recommend this business. We'll be back”

“Came in just to get a backing for an earring and was not disappointed. Everyone in the shop was friendly, and was able to help me in a quick manner. The shop is small, but the shop is also extremely clean and pleasing to look at. Will definitely be coming here for future piercings :)”

“I LOVE their faux gauges and have several pairs. I started by ordering online from Canada, and then on a road trip made a special detour so that I could visit the store location.I turned up at a time when they didn't have any sales people in, but the person there helped me find the pair of earrings I already knew I wanted. She was so helpful that I even bought the pair right next to the ones I came for.”

“Volunteering here is easy, fun, and grounding. Simply show up during hours, sign a waiver, and you're good to go. Its so peaceful and beautiful here. It's honestly a great idea for a date to volunteer here together. I love going on the weekends just to weed for a couple hours with my partner and friends.”

“We love Byzantine and Mark! He makes such beautiful one of a kind jewelry. My engagement ring is so beautiful and unique, can’t wait to get our bands from him! Highly recommend!!”

“Such a great spot in Santa Cruz! Adore the variety of items they have here. It's the perfect place to treat yourself or find gifts for others. Love that they have mini variety options of some of their staples for gifts. They have a mix of local makers as well here, which is always nice when you want to shop local. Everyone here is always super sweet and they also host events sometimes too which is a blast! Highly recommend!”

“I've been following Variance Objects on Instagram for a few years now and have always wanted one of their gorgeous pieces, but could never justify spending the money "just because." I got engaged October 2021 and asked one of my best friends, who is a jewelry artist, to make my wedding ring. Of course, she agreed and we were working on designing one, but she accepted a great job opportunity out of state that took a lot of time out of her fall schedule and wouldn't be able to get it done in time.I kind of felt that might be the case, so I had been checking VO's website to see which rings they still had ready-to-wear for purchase. When she and I talked and she confirmed she wouldn't be able to in early January I was a little scared because most of the rings I was looking at were no longer available. Ah! I quickly emailed them asking about lead time since my (destination) wedding was mid-February, and I received a response in less than 20 minutes from Scott. I told him I would like the rose cut diamond band and my size and he assured me I would have it in time before we depart to Mexico. In fact, he said they would make a few so I could choose which one I want! How nice! Sure enough, I received an email about 2 weeks out from our departure, selected my ring, and it was shipped out Fedex later that day and arrived in a few days.The ring was absolutely beautiful, unique... exactly what I wanted for my wedding ring! I hated that I had I had to wait 2 weeks to finally wear it! I've been wearing it for 2 weeks and it's just perfect. I want to thank Scott for communicating so quickly and being so accommodating. I will definitely recommend VO to my friends and look forward to my next purchase!”

“I stumbled upon this unique and cute store while going clothes shopping with my gf next door at Amber Moon (one of her favs) and found my experience delightful. Not really knowing what kind of products they sell, I was happy to find beautiful fair-trade jewelry and a cacao bar. The jewelry is gorgeous and a lot of it had cool geometric designs which I thought looked awesome (lots of triangles and eyeballs). They also sell healing crystals which I do not know a whole lot about but the staff there was happy to share about their positive energy benefits. The thing I was most excited about was their ceremonial cacao though because this was something I had heard great things about but had yet to have the opportunity to partake in. I asked about what makes it a ceremonial cacao and was told that part of it is in the harvesting of the cacao and how the people involved in that process understand the sacred nature of this spiritual plant. You are free to have them make you a warm cup of cacao to drink there (they have a couple of seats outside) or they sell it by the brick for you to take home (I think the cacao brick is around $60). There are a few different options when ordering that has different tastes and health benefits. To be honest, though, the flavor of the cacao is similar to earth. After an interesting explanation of what cacao is and the different benefits associated with the combinations of flavors offered I decided on the Mama Amor that I was told helps to open up the heart space and promote healing. The other option I ordered was the elevate that I was informed helps to raise vibrations, but not like caffeine which tends to be short-lived, but in a more mellow, sustained kind of way, and I was not at all disappointed. Before drinking my cup I said some positive affirmations and a few prayers and I almost immediately felt my heart full of love and my energy being lifted into a place of positivity, healing, and gratitude. To be truly objective after a few great visits I did bring my gf here to share the experience with me and she did have a terrible reaction which included her being sick. However, she told me that she would like to go back and try the cacao again in the not-so-distant future. In the meantime though, I will enjoy stopping by occasionally to browse the gorgeous jewelry, sacred crystals and attempt to open up my heart space with a cup of ceremonial cacao.”

“Bouke Hollinga designed a ring for me, which I truly loved. It had a moonstone and I wore it until I misplaced it one bad day. Bouke is an excellent designer and I would recommend him to anybody. Helene H. Tricker Wilsonville. Oregon”

“I just returned home after having such a wonderful experience at Ideal Jewelry..the owner and young woman working couldn't have been kinder or more helpful..I bought a Timex watch with expandable band and tried to make the band smaller by watching a youtube video.Long story short , I had heard about Ideal and went right down and within 20min. my band was fixed and the charge was so minimal..I highly recommend Ideal Jewelry especially since it's family owned..Thank you so much for your kindness..I will be back. Trina”

“I went in during Christmas and found four things I really loved. The customer service is excellent. The store is beautiful and they had a glass sculpture creating a piece with the people who work there..”

“As they name of this shop implies, this business offer a very nice array of Antiques and Collectables. They are located right in the heart of the Santa Cruz Shopping District on Pacific Avenue. So, they are easy to find. And, of course, there is tons of parking surrounding this area, so that should never be a problem. Once you walk into the store you will find tons and tons of all kinds of stuff. Items like their jewelry and small things like that are keep in glass cases, so they are easy to look at and study. And, of course, they will take them out for you if you want to analyze them closer. Plus, they have all kind of others things. A never-ending, always changing variety of all kinds of antique items. One of the fun things that I saw at this shop on my last visit was they had a great collection of Asia orientated magazines from the 1950s in excellent condition. You never known what you will find! The prices here are very reasonable. This is one of those shops that you can go into and buy that very unique gift or purchase that something that you never knew you needed.”

“I Miss this place, and I miss Henry - the owner. So generous, kind, and knowledgeable. I learned a lot just by shopping. He loves what he does and it shows. I moved away so I don't get to visit anymore, and this is my #1 recommendation for crystals in the area, hands down.”

“What an incredible store! So much history and so many great choices. The staff were so pleasant and helped me find the perfect jewelry. Thank you Emily and crew for being so warm and helpful. Can’t wait to go back!”

“Beyond their mission, this store is a little gem! It has a variety of locally made and sourced goods from lip balm, herbs, candles and more! The best part is the quality of the products use high end ingredients and truly show the love and care when the team makes them. Take a gander and be sure to ask about their mission as well!”

“Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this. Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.”

“Stopped by today! This place is a must visit when you are downtown Santa Cruz. The owner is so nice, everything is high quality and she was so helpful. I purchased a beautiful hat and a few tops and can’t wait to wear them.”

“Super Silver has an awesome variety of silver jewelry. Alana, the general manager helped me, and she was fantastic! Alana was friendly, professional and very patient with me. She helped me make the right decision with my beautiful purchase.”

“Really liked this boutique! I appreciated their diverse selection and prices as well as their non clothing items. The majority of clothes were affordable but definitely fast fashion. I did find some absolute GEMS among the rest that were more expensive but high quality. I loved their jewelry and home items as well. A great place to pick up a gift for a friends birthday or for yourself!”

“Great service. Been going there for years and never had a hard time getting what I need. Everyone in there is always helpful and very personable with everyone who comes in.”