Watches near Capitola, CA

“If you’re looking for jewelry AND a VIP experience, go see Ester at John Roberto Jewelers in the Capitola Mall! Seriously, I think she might have a photographic memory or some kind of customer-service superpower. I was just walking through the mall today, not even shopping for jewelry, and she still remembered me! That level of attentiveness is rarer than the diamonds in the case.

Ester is professional, knowledgeable, and super friendly—like, the kind of friendly where you feel like a high roller, even if you’re just browsing. She follows up like a pro, making sure I got exactly what I wanted last time, and now I can’t imagine shopping anywhere else.

I’ll definitely be back for another purchase—for the love of my life, of course. But let’s be honest, I might also just go back for the VIP treatment and to feel like a jewelry-shopping celebrity again. If you want amazing service and someone who actually cares, go see Ester.”

“Great surf shop. Everything is always on sale approximately 50%off every day. The associates are friendly and helpful. The parking is not great for larger SUVs.”

“We LOVE Mark Areias Jewelers in both Aptos and Carmel! My husband and I both got our wedding rings here... 25 years ago! He had his custom made and it still looks amazing. I chose mine from their estate collection at the time. It was simple and beautiful and in our budget at the time but I always imagined building it up at some point. We were finally able to do that around our 15th anniversary and it is now even more beautiful!! The jeweler crafted my ring exactly as I described (and drew out) to them. We've also gotten some pearl earrings and another estate piece here over the years. They always take care of their customers... they treat us like family. We often stop in to have our wedding rings cleaned professionally by them and they always look like new again :-)”

“At least a couple of times I've had watches repaired and/or resized here, and they've always provided good service, quite fast, a good combination of friendliness, politeness, and professionalism, and for a decent price.I have a piece of jewelry that needs to be repaired, and I'll check with DW first; I'm curious to see, and hopeful about, how the experience with the jewelry side of things goes.”