BMW of Chico, now part of Pajouh Automotive Group, is a top choice for buying new and pre-owned BMW vehicles, as well as getting service and parts in Northern California. The dealership offers one of the largest inventories of new BMWs, along with a wide selection of used cars, trucks, hybrids, and SUVs. Customers appreciate the easy and painless car buying process, often praising the helpful staff, especially those who make it feel like a family experience. The sales team is known for transparent pricing and great customer service, with many reviews highlighting a positive and respectful atmosphere. The showroom has a nice, upscale look, and the dealership offers a variety of M cars in rare colors. In addition to sales, BMW of Chico has an on-site Body Shop and Collision Center. Although tire repairs are sent out, staff are helpful and kind, providing useful recommendations for local repair shops. Customers also value the dealership's willingness to assist with special requests and their overall professionalism. Overall, BMW of Chico is highly recommended for its friendly staff, great vehicle selection, and smooth, honest service experience, making it a trusted dealership in the region.
We have purchased or leased all of our vehicles from Pajouh Automotive. The staff is excellent - Cedric is very knowledgeable and is great to work with. The entire process of purchasing our new car has been seamless from start to finish. We are very happy with our new BMW. I highly recommend them for all your automotive... read full comment
February 2026
Casey Tulloh is not just friendly and exceptional customer service.But she goes out of her way to make sure that everything on your BMW is serviced to the tee.We will be back without a doubt every time we need our vehicle serviced.We wish we could give her 10 stars instead of 5!!Thank you Pajouh.
October 2025
I cannot recommend the services of Cedric at Pajouh enough. He has assisted me with my last three leased vehicles, and the process has been easy and painless. He is able to quickly assess the type of vehicle I am looking for, and then make sure everything is prepared when I arrive for pickup. I highly recommend him.
