Urban Couture is a standout boutique located in downtown Chico, known for its exceptional customer service and high-quality clothing and accessories. The owner, Kelly, is praised for her dedication to making customers feel welcome and pampered, creating a pleasant shopping experience without any pressure. The store also features the new Men’s Underground, a fantastic addition for those looking for local menswear. Customers appreciate the knowledgeable and helpful staff, making Urban Couture a favored spot for both locals and visitors. With beautiful clothing and a commitment to supporting local businesses, Urban Couture is highly recommended for anyone seeking a stylish shopping experience.
Love Urban Couture! The staff is so helpful and I love their selection. I’ve been shopping with them for years and I always tell my friends about this store.
November 2025
This store is my go-to! The employees are always amazing and they always have new stuff for all age groups! I am never disappointed with the products at this store and can confidently say you need to check out Urban Couture ASAP!
July 2025
Over half my closet is from here! And I love it. Kelly and her daughters are such a joy and always go the extra mile to ensure your satisfaction. Most recently I was able to take my engagement photos in the most perfect dress from Urban!!!
