Beautiful quality apparel. Wonderful customer service. So many unique items. Upscale women's clothing.
March 2023
This place is such a gem in downtown chico. The staff are beyond helpful but not in a pushy way. Kelly the owner SLAYS she’s such a girl boss. EVERYONE CHECK IT OUT!!
March 2023
Loved the new Men’s Underground! If you love to shop locally, the store is under Urban Couture and is under the same ownership. The best place for shopping local small businesses if you’re looking for menswear!