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October 2023 by Sandi Orner
Beautiful quality apparel. Wonderful customer service. So many unique items. Upscale women's clothing.
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March 2023 by Hanna Thomasson
This place is such a gem in downtown chico. The staff are beyond helpful but not in a pushy way. Kelly the owner SLAYS she’s such a girl boss. EVERYONE CHECK IT OUT!!
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March 2023 by Ben Carrier
Loved the new Men’s Underground! If you love to shop locally, the store is under Urban Couture and is under the same ownership. The best place for shopping local small businesses if you’re looking for menswear!
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March 2023 by Hanna T.
I LOVE URBAN COUTURE!! It's the only place in chico to shop. The staff are amazing and so helpful. Definitely recommend to anyone who loves to shop local!
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May 2022 by Ed Szczepanski
I've worked with Kelly on a number of occasions and what a pleasure it is to work with her and her staff. I was very impressed with her knowledge and awareness within the fashion world as well as her commitment to carrying the top vendors in her store.My wife is always asking me to bring something home for her and I don't blame her one bit! ha!
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March 2022 by Richard Amber Hobbs
If you're looking for the cutest clothes in Chico this is the best shop to go to, also the owner is very sweet and will go out of her way to help with alterations you may need.
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September 2021 by Rachel Morgan
Beautiful clothing at a great location in downtown! Kelly and her staff were really helpful when I was looking for a graduation dress. If I could, I would've bought the entire store!
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September 2021 by Finds Design & Decor
My favorite clothing store downtown. Great selection of clothing, shoes & accessories.Excellent customer service!!!
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June 2021 by Jordan Miller
Best store in Chico! Fashion forward, fun, unique items. Great aesthetic - amazing owner and fantastic employees! Always such a joy coming in here.
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June 2021 by clint mosier
Such a great store! Amazing selection and so happy chico finally has a place to buy free people. I love the jewelry selection that they have there. Love the atmosphere and the vibe!
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June 2021 by Zach Quamme
I’m a s***** for a nice piece of jewelry! And this place gets it from my home town! Excited to see the new product as it comes in! Amazing employees and a very welcoming atmosphere!
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June 2021 by Tracey Campbell
I have had the most wonderful experience with this Company! My I Dare you Tank is fabulous! They were so responsive to my enquirers and ensured I knew what was happening with shipment every step of the way as I was their first international order. Thanks so much, will definitely be shopping with them again!
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January 2021 by Michael Lunsford-Martinez
I have always loved this location! Continuing to find great pieces for everyday wear and seasonal favorites! The owner is fantastic and so kind, helpful, and assists in perfecting your look! Can’t recommend more!!
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February 2020 by Tonya Kaas
Words cannot express how great this place is! I absolutely love the owner and her assistant. I had bought some items that I wanted some type of coordinating tops for. Of course, I found them (amongst other things), not to mention they have a great shoe selection and doing my alterations at no cost.
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February 2020 by Rachel Morgan
I love this store, I have been shopping here for many years and have many quality pieces. Kelly the owner is very kind, one of my favorite stores in Chico!!! Highly recommend