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10AM - 6PM
2670 Via De La Valle, Del Mar
Toy Stores
“Lots of fun shopping at Tokyo Central & Main on Convoy Street! So many fun things for sale: appliances, cooking supplies, toys, gundam, Pokémon, hello kitty, tomogotchi, cosmetics and more. Can spend forever looking through everything. Friendly and helpful staff. Recommend!”
“Store could be a little nicer inside but has actually pretty fair prices, especially for the figurines. They're roughly the same as what you can get online, and if you factor in shipping, they're often a bit cheaper. Nice place for any hobbyists :)”
“Very friendly staff, the 26' lego aircraft carrier was amazing along with the wall art. Most of the sets were custom military vehicles that are very cool. There were some other used sets. Parking was easy.”
“They are super knowledgeable and really worry on helping their customers, not just the sell.
Lawrence has helped us for many years.
Att. Admins from tijuana Otaku Airsoft Field”
“The UTC LEGO Store is easily the best LEGO location in San Diego. The staff is consistently friendly, patient and genuinely helpful every time I visit. You can tell they enjoy what they do, and it makes the whole experience feel welcoming.
They also take great care of the Pick A Brick wall. It is well stocked, well organized and clearly maintained with attention. It sounds simple, but seeing a store keep tabs on the Pick A Brick section actually feels wholesome and shows pride in their work.
The store is clean, well arranged and easy to browse. Whether I am looking for a specific set or just stopping by to see what is new, this shop always makes the visit worth it.
For some reason it does take them unusually long time to see if something is in stock and they may not have much Christmas items in stock often times during December from my years of going here. That does need to improve. That’s my only criticism.”
“Awesome family owned toy shop. Wife and I purchased post cards and stamps during our vacation. Head on in with your kids to get some toys to dissect them from their tablet.”
“I love it here, I can literally spend so many hours just browsing around the store! I’m a big sentimental stationery girlie and this little shop is literal heaven! Every lap I make around the store I find something new that I want to take home. I’ve been coming here once a week for the past three weeks lol love that staff as well! Everyone is so sweet, kind, and pleasant to talk to. <3”
“We highly recommend Little Locks! They are so good with my 6 year old son and 4 year daughter! We have a good experience every time due to the patient and kind staff. Also lots of cool cars to sit in when kids get haircut and shoes to watch. Great choice of toys to choose from after haircut. They offer street and back lot parking lot.”
“Geppetto's is pure joy! It has to be one of the best toy stores anywhere. Every shelf is filled with fun, unique, and creative toys for kids of all ages (including adults who are still kids at heart!). The staff is absolutely wonderful—friendly, knowledgeable, and always happy to help you find the perfect gift. It's one of those magical stores that makes you smile the minute you walk through the door. A true La Jolla treasure!”
10AM - 5:30PM
937 S Coast Hwy 101 Suite C101, Encinitas
Toy Stores
“You can't put a price on memories and Magical Child is still a must-stop for our family despite the fact none of us are children anymore! After 30 years, I love how I can still count on the thoughtful curation of eco-friendly products and organic textiles in a local boutique (I am a tactile shopper).
Besides, where else in an era of surcharges for bags, gift-wrapping, no cash accepted, and detached electronic check-out kiosks can you find concierge personal shoppers to help with that special gift for the little person in your life?
Their flexibility in store policy for new moms was much appreciated when a friend needed to exchange a new-born outfit that didn't fit anymore. So happy they have stayed magical!!”
“Hard to find from where we entered the shops. Next to parakeet. Friendly service we had fun looking through the store a lot of items. I observed several families with multiple children find something for every child. Thank you to the employees.”
10AM - 8PM
4545 La Jolla Village Dr, San Diego
Toy Stores
“A small toy shop, having a variety of imaginative, scientific and entertaining toys for children of all ages. The staff is helpful. Prices are reasonable; however, vigilance must be exercised by the staff whenever some discount is advertised.The owner is well conversant with the customers' satisfaction.”
“Used to frequent the location in 4S before they became a boxing gym. This location is always busy and has all the toys a child can imagine and more. It's easy to get in and out from and items are reasonably priced. This time around my son wanted a police car. How fitting was it that they charged $5.0 for it!? Lol Be back soon when I'm in the area.”
“This Five Below location is great except they've had the back part of the store blocked off for quite a while since November of 2022 since the store opened and the location is almost always out of stock of things and has the same item selection but other than that I really love Five Below you can find things under 5 dollars and upper and service her is great except they close the self checkouts and people have to assist you checking out which I don't understand why if it's self-checkout!”
“Located across from Macys Next to Abercrombie and Fitch.
This famous “toy”/ blind boxes store is home to the viral “Labubus”.
Forewarning before coming: if you’re looking for a labubu or new drops download the “Popmart” app and look at the Store Pick up Option. This will save you time to buy, or know when the new drops come out. Most of their popular items would not be in store and purchased this way ONLY.
Other than that, everything is highly organized and easy to look around to see what cute things you could get for yourself or a gift. It may be small, but it’s worth it to see what any item looks like in person.
My favorites:
Labubu Monsters Collections
Space & Baby Molly
Hacipupu Series
Crybaby Series”
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“From small toys to scooters, this place has everything. Great place to find a variety of toys and activities for you or someone you love. The store employees are courteous and helpful. They will assist you if you need help.”