Ulta Beauty is the largest beauty retailer in the U.S., offering a wide range of products including cosmetics, fragrance, body, skin, and hair care items from over 500 brands. Customers appreciate the friendly staff, with one shopper praising an employee for her patience during a slow checkout process. The store also features a salon that provides services like haircuts and styling, which some customers have found to be excellent. However, some shoppers feel overwhelmed by the frequent assistance offered by employees, noting it can become a nuisance. Overall, Ulta Beauty is recognized for its extensive selection and supportive environment.