Ulta Beauty is the largest beauty retailer in the US, offering a wide range of cosmetics, skincare, haircare, and fragrance products from over 500 brands, including Tarte, Fenty, and Clinique. Customers can find more than 25,000 products, including exclusive lines like Kylie Cosmetics and Olaplex. The store emphasizes Conscious Beauty, featuring vegan, cruelty-free, and sustainably packaged products. Many customers have praised the helpful and attentive staff for their excellent service. Staff members are known to be patient and dedicated to helping customers find the perfect shade match, often providing free samples to ensure satisfaction. For instance, one father mentioned how helpful Paige was in assisting his daughter with makeup for her dance recital, showing her knowledge and kindness. Shoppers have also appreciated the fast and knowledgeable assistance from staff, who are eager to offer recommendations and ensure a pleasant shopping experience. Ulta Beauty also offers salon services, including haircuts, makeup applications, and brow services, with both appointment bookings and walk-ins available. A busy mom expressed her satisfaction with Fatima Garcia, who provided a wonderful haircut and made her hair look much healthier. Overall, Ulta Beauty provides a diverse shopping experience focused on quality products and attentive customer service.
Erica did my brows today and did an excellent job! Even though they were so busy, she still managed to have a big smile and offer the best customer experience. This was my second time doing brows with her and she knows what she’s doing!
August 2026
Super attentive to my mommy when testing for her color match
July 2026
Rayam was absolutely helpful with great customer service.
She took her time and explained the products Her attitude was spunky and warm.
