NAPA Auto Parts of Fortuna is noted for its super friendly and very helpful employees. Customers report fair prices and a clean store. Staff are known to go above and beyond, offering to help install parts like wipers and assisting out-of-town visitors with battery issues. However, some customers experienced problems, such as difficulty finding a vehicle's paint code and an instance where an advertised sale price for a rack was not honored at the register, ringing up higher instead. Despite these occasional issues, the helpful service and effective parts leave many customers satisfied.