Surf Country is a highly praised surf shop located in Santa Barbara, known for its excellent customer service and quality products. Unlike other shops, it offers a welcoming atmosphere with a friendly staff that genuinely cares about helping customers. The shop specializes in custom boards, rentals, and surf equipment at reasonable prices. Doug, an exceptional surf instructor, is highlighted for his friendly demeanor and ability to teach beginners how to catch waves. Customers appreciate his respectful approach, especially towards women. The shop also provides assistance in finding the right gear, such as starter surfboards and wetsuits for kids, often going above and beyond with mini lessons. Additionally, Surf Country is recognized for its prompt repair services, ensuring boards are ready for adventures. With a great taco place nearby, this shop is a perfect stop for surf enthusiasts looking for gear, rentals, or lessons.
Doug is the best! He has a great board selection and will help get whatever you need to get in the water.
February 2026
Guys were super helpful in guiding me in a new board purchase. Took the time to listen to my needs and helped guide me in what will be the most fun for me. I’m 45 but my brain thinks I’m still 18. Super stoked to have a rad shop so close to home.
September 2025
Cheap ding repairs with fast turnaround and good service. Doug took the time to explain and educate on how to prevent. No BS. If your in SB this is the place for surf + skate .
