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August 2023 by Emily ..
This shop is a treasure in Half Moon Bay - be certain to visit Personal Fx on Main Street. There are beautiful art pieces and gorgeous jewelry. My entire family has been shopping here for decades. The owner, Kathy, is super friendly and knowledgeable about jewelry and trends. You can get a quick gift or spend a bit more for a special occasion. Wonderful variety!
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July 2023 by Kristy J.
This place is a gem. They have a wide range of price points and styles. The owner was so helpful and knowledgable in all things jewelry. She gave me some very helpful advice on a ring that has oxidation on it. She was clearly very earth and health conscious. I was able to make some great selections based on her expert opinion. I will definitely be returning to buy presents for friends.
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June 2023 by James Jordan
I love this shop. Found a great shirt for my mom's mother's day present.The owner is super nice and did the nicest wrapping of the gift. It'll make us look great as kids.So many fun things to look at. Take your time to look around. You'll find something neat for yourself or a loved one.
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November 2021 by Shilpa M
I was just walking down the street and found this cute little gem.I purchased their cashmere shawls /scarfs and loved all their collection.The owner is really helpful and it’s an awesome store overall
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November 2021 by Carmen V.
Super cute boutique right next to my favorite coffee shop in HMB. You can find lots of different indie brands, tons of pretty jewelry, purses, unique clothing and very nice atmosphere and service. You will be spending hours there but not leave with empty pockets as majority of prices are actually pretty affordable.
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March 2021 by Lorna R.
I love this shop. Kathy carries a wonderful selection of crafted gifts for yourself and others. My favorite place for purses, small and large, all colors and styles. Crafted jewelry for all tastes. She has special ordered specific pieces to meet my needs. I have an allergic reaction to certain metals and can not wear them around my neck. I have patronized this shop for years. There is always a stylish gift you can purchase here. Don't let that go to waste.
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February 2021 by Thelma A.
I stumbled upon this shop while stopping briefly in town after an afternoon near the ocean. I was immediately drawn in by the beautiful decor! It was a lovely inviting space and just brimming with an eclectic and beautiful collection. It is clear that a lot of love and care goes into curating items in this store. Perfect place to find unique gifts for yourself or loved ones. Beautiful trinkets, jewelry, cards, clothing, purses, textiles. The owner was a delight as well. Would love to come back.
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December 2020 by Nancy Y.
I have gone here for years- from old location to new locations. I love the variety and quality of the jewelry, purses, scarves and other local artisan crafts. There is a background and story to every item. Kathy is so knowledgeable about the history of the artisans, the material they use and the best way to care for new purchases. She has helped me fix old pieces in need of repair and to adjust jewelry so that it hangs at just the right length. During COVID, the story only opened when safety measures were in place. I cant say enough how much I love Kathy and this shop
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May 2020 by Leila Stadler
Great designs, well-made products, fantastic service--there's something for everyone on your shopping list.
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December 2019 by Susan Friedman
Kathy is the best she always knows what you want.
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December 2019 by Lainey Sainte Marie-Mixter
This is the one. Take a long look. If you are in town, and looking for a gift to take home to that special someone chances are very good that you’ll find it at FX.
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December 2019 by Eda Muller
Great, novel fairly priced items with wonderful personal customer service
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August 2019 by Lisa De George- Adasiewicz
Kathy is so wonderful! She knows her jewelry. Her store is electic and curious. If you give a listen you can hear birds singing. Personal FX carries a wide variety of beautiful gems, gold, copper, silver, beaded and more! Her store captures the uniqueness of Half Moon Bay. You will find something special here that certain keepsake to remind you as you embark outward and onward you have found a hidden treasure.
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July 2019 by Kent J.
My wife bought a handbag from this "store with lots of cute things" a few months ago, and the bag turned out to be defective. After getting in touch with the bag's manufacturer and told to deal with the retailer, she contacted Kathy, Personal Fx's owner. Kathy handled the issue professionally and promptly. Kathy made an annoying situation much less annoying. I am told we're going back to Personal Fx the next time we're in Half Moon Bay.
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July 2019 by Linda Johnson
I love this store!! Beautiful handmade jewelry and lots of other things from many artists at reasonable prices. The owner/designer is knowledgeable and has excellent style...sales staff too!