Mitch's Surf Shop is a well-loved business in La Jolla, known for its warm and welcoming atmosphere. Visitors appreciate the helpful staff, who provide expert guidance on surfing gear, including high-quality rental boards and wetsuits suitable for all levels, from beginners to advanced surfers. The shop has a strong reputation for excellent customer service, with many returning over the years for their surfing needs. Customers have reported positive experiences when purchasing equipment, with staff members taking the time to ensure the right fit and functionality. Mitch, the owner, is recognized for his friendliness and the knowledge he shares with customers. The shop is also a resource for finding skilled surf instructors. Overall, Mitch's Surf Shop remains an iconic destination for both locals and visitors who are passionate about surfing.
Brett made my hoodie dreams come true, thank you so much!! We love Mitch's, definitely a La Jolla staple :)
August 2025
Bought a board from mitch's back in the early 80's and was stoked to see he was still in the biz. Just bought a board at the service was outstanding! Whether you're just learning or a seasoned veteran there's NO place better to buy a board!!
March 2025
Had a board stolen at Blacks while here visiting a friend. The guys at mitches were super helpful and explained the different boards/benefits/drawbacks to each one. Ended up with a new sci fi 2.0, weekend saved!
