Ulta Beauty is a large retailer offering a wide selection of cosmetics, fragrance, and skincare products from many popular brands. Customers can find products for all types of beauty needs, including vegan, clean ingredient, cruelty-free, and sustainable options. The store also features a salon providing hair, skin, makeup, and brow services. Appointments can be booked online, or walk-ins are welcome if stylists are available. Many customers have had positive experiences with friendly and welcoming staff who provided personalized assistance in finding the right products. Shout-outs have been given to staff members for their amazing customer service and knowledge in color matching and makeup skills. However, some customers reported feeling uncomfortable due to being followed by security upon entering the store. Overall, Ulta Beauty aims to provide a great shopping experience with helpful employees ready to assist customers.