Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The Salon at Ulta Beauty provides a variety of hair, skin, makeup, and brow services, with options for online booking or walk-ins. Customers frequently praise the friendly and helpful staff, noting individuals like Lelo, Candy, and Jennah for their fantastic customer service. Lelo, in particular, is recognized for being patient and having great taste in makeup, making the shopping experience enjoyable. The store also features Conscious Beauty choices, catering to those seeking vegan, clean ingredient, cruelty-free, and sustainable products. Overall, Ulta Beauty remains a favorite destination for beauty enthusiasts, highlighted by its knowledgeable staff, competitive pricing, and extensive selection of products and services.