Ulta Beauty is a leading beauty retailer offering a wide selection of cosmetics, fragrance, body, skin, and hair care products from over 500 brands. The store has a clean and well-stocked environment, making it easy for customers to find what they need. Customer service is friendly, patient, and professional, with staff members like Kelly providing helpful assistance such as price checks and makeup applications. The store also offers online shopping with in-store pickup for added convenience. Customers can earn points for every purchase when they provide their phone number, rewarding loyalty. The Salon at Ulta Beauty provides a variety of services, including haircuts, hair color, brow wax, lash extensions, and makeup applications. The store's varied product range, excellent customer service, and convenient shopping options make it a popular destination for beauty enthusiasts. Recent reviews highlight helpful staff, especially Kelly, and a welcoming atmosphere, despite some concerns about staff following customers too closely.