On The Beach Surf Shop is a great surf and skate shop in Monterey, considered the best shop in the area. It features a cool aesthetic with decades of classic boards on display. The staff is super cool, very welcoming, friendly, professional, patient, and extremely knowledgeable. Customers report outstanding and helpful customer service. The shop offers a solid rental inventory with a variety of options, from shortboards to longboards, plus ski gear. It has more than enough stock for the whole family and is described as a true gem, carefully curated by the owner.