PJ's Surfrider is a great surf shop right on the beach. It is a popular one-stop shop for good shopping, offering a lot of nice clothing. They have a selection of surf, skate, and beach wear from brands like Volcom, RVCA, and Quicksilver. They also sell some souvenirs and stickers. The store provides a great equipment selection for rentals with flexible pricing options and friendly service. Prices are pretty high, which is expected due to the location, but it is a nice tourist place with the items people look for.