Ulta Beauty is a popular beauty retailer in the US, offering a wide range of cosmetics, skincare, haircare, and fragrance products from over 500 brands, including exclusive lines. Customers can find products that focus on vegan, clean ingredients, and cruelty-free options. The salon provides various services, including haircuts, color, and makeup applications, with the possibility of booking appointments online or walking in if stylists are available. The service at Ulta Beauty is praised for being amazing, with customers highlighting the professional and efficient service, charming personality, and ability to assist customers with ease. Stylist Toni is recognized for her exceptional service, even helping a customer check out using a handheld portable till while they relaxed in a comfy chair. Another stylist, Eliel, is praised for being an amazing makeup artist, leaving clients feeling confident without a cakey look. Customers have also noted the knowledgeable staff and great selection of beauty products, as well as the positive experience at the store. The staff, including Aaron, Mariela, Leah, Noriko, Valerie, and Ryelee, have been praised for their impeccable customer service, product knowledge, sincerity, and helpfulness. Customers have expressed their gratitude for the staff's dedication and the positive vibes they receive during their visits.