Avinage is a welcoming wine shop located in downtown Petaluma, known for its small production wines from around the world. The staff is friendly, knowledgeable, and passionate about wine, offering a personalized experience for every customer. Visitors appreciate the shop’s carefully curated selection, which focuses on smaller producers that are often hard to find elsewhere. The store offers a wide range of price points, from affordable bottles under $20 to premium selections over $200, making it suitable for all budgets and occasions. Many customers praise the quality of the wines, noting that every bottle they have purchased has been delicious and enjoyable. The shop also hosts free instructional tastings, where customers can meet importers, distributors, or winemakers and sample recent offerings. These events are popular and provide a great opportunity to learn more about wine. In addition to wine, the shop features non-alcoholic options and occasionally hosts special events like record sales. Although parking can be challenging directly in front of the store, nearby street parking is easily accessible within a short walk. Overall, Avinage is appreciated for its excellent selection, expert staff, and engaging events, making it a favorite spot for locals and visitors alike to discover quality wines and enjoy a relaxed shopping experience.
It’s refreshing to walk into a shop and have someone present who knows and cares about the product they are selling
January 2026
Wines I buy from Avinage never disappoint and often thrill. Tell them what you want/like and they will help you out or let you browse if you prefer. Asked them once to pick out six whites from their table of no regrets, and each was wonderful. I also love talking to them about their wines.
October 2025
Terrific wine shop in downtown Petaluma with a relaxed vibe and interesting selection of affordably priced wines. The staff are very friendly, knowledgeable and helpful.
