El Super is a popular supermarket known for providing quality products in clean, modern, and welcoming stores. It offers a wide selection of culturally diverse items, especially those favored in Latin American cuisine. Customers appreciate the fresh produce, which includes locally and internationally sourced fruits and vegetables, as well as the extensive meat and seafood sections that are considered some of the best values in the city. The bakery offers delicious pan dulce and tres leches cakes, and the store has a variety of hot food options, making it a convenient place for lunch. Many shoppers find the store well-organized and clean, with friendly and helpful staff. The store’s prices are generally affordable, especially for tortillas and meat, which are highly praised. However, recent changes include an expanded alcohol section and increased prices on many items following its acquisition by Smart n Final. Customers have also noted issues with long wait times at checkout and lack of parking, as some people stay long hours, which can inconvenience others. Despite these challenges, El Super remains a favorite for its wide selection, quality products, and friendly service.