Sun Diego Boardshop has been a staple in San Diego County since 1981, catering to the coastal lifestyle enthusiasts. With seven unique locations throughout the region, the shop offers an extensive selection of surfing, skateboarding, and coastal-inspired gear and apparel. Voted "Best Surf Shop" nine times by the San Diego Union Tribune Readers Poll and recognized as "Retailer of the Year" by the Surf Industry, Sun Diego is renowned for its expertise and customer service.
Customers praise the shop's great location, quality merchandise, and knowledgeable staff, who provide top-notch assistance and make well-informed recommendations. The Mission Beach store, in particular, is a favorite among locals and visitors, offering a beautiful setting and high-quality products, unlike the more touristy shops in the area. The staff, including Huna, Tyler, Antonio, and Kelley, are consistently commended for their friendly, helpful, and genuine approach, going the extra mile to ensure a positive experience for all.
Whether you're looking to gear up for a day on the waves, the pavement, or the sand, Sun Diego Boardshop is the go-to destination for the ultimate Southern California lifestyle experience.
I love this place and I have enough respect to not show up 5 minutes before closing.
Bought a board from them that’s been my go to for years.
July 2026
This store is excellent. The clothes here are top self and the staff is friendly. I would come here again for sure. Bought a tee shirt. Would go back for more shirts at minimum
April 2026
The best selection of name brand beach wear on the strip. Every year o stop in and buy a couple pairs of board shorts and shirts.
