The LEGO® Store University Town Center in San Diego, CA is a fun and welcoming place for LEGO fans of all ages. The store offers a wide selection of LEGO sets, minifigures, and gifts, with helpful and friendly staff ready to assist. Visitors can enjoy activities like designing personalized LEGO minifigures at the Build a Minifigure station or exploring the LEGO Pick a Brick wall to find specific pieces for their creative projects. The store also features a free play area for kids, although it can become quite chaotic due to the number of children and the lack of supervision at times. Despite this, the staff remain calm, patient, and professional, even when managing a busy crowd. Customers often praise the employees for their kindness, genuine care, and willingness to go above and beyond, such as wishing happy birthdays or helping find hard-to-locate pieces. Many reviews highlight the positive customer service experience, with staff providing extra help, including searching through spare parts to complete sets. Overall, the store is appreciated for its friendly atmosphere, helpful staff, and inspiring activities that encourage creative play, making it a great place for LEGO enthusiasts to shop and enjoy fun experiences.
Had awesome experience here. Enzo is super professional and knowledgeable. He made our experience great! Keep up the good work
October 2025
The petite lady that assisted us was very kind. She helped us with our Lego Passport stamps. This is a good place to buy your Legos. They have alot of good stuff inside the store.
August 2025
Lots of options, and I like their idea to sell bulk Legos
