Peacock Beads, formerly known as The Bead Store, has been a beloved Santa Barbara shop since 1984. Recently reopened in April 2023 under new ownership by a mother-daughter team, the store is now located at 12 E Cota St., across from the World Market parking lot between The Palace Grill and Fox Tail restaurants. The new location offers plenty of nearby parking, with the first 75 minutes free at city lots #11 and #10. The shop is beautifully designed, welcoming, and fully stocked with a wide variety of beads, crystals, handmade jewelry, and supplies. Customers appreciate the inviting atmosphere and the helpful, friendly staff. Many reviews highlight the store’s unique and abundant selection, making it a favorite spot for bead lovers and those seeking unique, locally-owned boutiques. The owners are praised for their creativity and willingness to assist with repairs, such as restringing necklaces, at reasonable prices. Visitors also value supporting local businesses and find the shop easy to access once located. Overall, Peacock Beads is described as a charming, atmospheric store that offers a great shopping experience for crafters and jewelry enthusiasts alike.
I stop by Peacock beads to get a necklace fixed. They were very helpful and fast and inexpensive... Would definitely go again.
July 2023
I am a beader and while driving through Santa Barbara, I stopped here (beading is a hobby). We really need to support stores in out communities. The atmosphere was ver very inviting, the shop keeper helpful & kind and there were some really unique items. Thanks for the experience Peacock; I wish you the best and give you... read full comment
July 2023
New owners are fantastic. The shop is packed with beautiful beads, findings, and jewelry. Hard to find the first time, but worth it.
