Super Silver is a well-loved jewelry store offering a diverse selection of sterling silver designs, including rings, chains, earrings, bracelets, pendants, and unique artisan pieces. For 30 years, the shop has focused on providing quality, affordable jewelry for everyone, regardless of style, size, gender, or price point. The owner, a Santa Cruz local, has been passionate about the business since she started as a teenager and took over in 2003. Customers appreciate the wide variety of beautiful jewelry and the helpful, friendly staff. Many have been loyal for years, praising the quality and durability of their pieces. Positive experiences highlight staff members like Alana, who is noted for her patience and professionalism while assisting customers. However, there have been some concerns regarding customer service, particularly involving the manager's dismissive attitude towards a defective bracelet issue, which left a negative impression on at least one customer. Overall, Super Silver is recognized for its great products, kind employees, and excellent customer service, making it a popular destination for those seeking gifts or personal jewelry.
Super Silver has an awesome variety of silver jewelry. Alana, the general manager helped me, and she was fantastic! Alana was friendly, professional and very patient with me. She helped me make the right decision with my beautiful purchase.
January 2024
Their biggest strength is the variety of gems at appropriate prices. The staff is very friendly!
December 2023
I love this store. The people who work there are so kind and helpful. Also, the quality of the products is very good and well priced.
