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10:30AM - 5PM
1127 Soquel Ave, Santa Cruz
Toy Stores
“Very friendly women.
This was my first time visiting and found most everything that I was looking for. The downside was that I left without buying a specific lapel pin in the case at the counter. Unfortunately I'm heading back to Missouri without it.
I highly recommend visiting this establishment.”
10AM - 6PM
19 Rancho Del Mar AB, Aptos
Toy Stores
“I love this store and the amazing women who own it. There is a large selection of well thought out toys, loads of educational materials, and more. Check it out when you have a chance. 5+++ Stars.”
“The shop owner was absolutely lovely. She had such amazing energy, really helped us with what we needed, and very knowledgeable about crystals. I loved that they also sell palo santo and sage ❤️”
“Very Cool, Very Capitola Type of Store. If you remember the Beatles or just like their music, this is the store for you. They specialize in Beatles memorabilia, and Kites. Many people say they’ve lived here for years but have never stopped in. Don’t miss this hidden Capitola Jem.”
10AM - 5PM
7560 Soquel Dr, Aptos
Toy Stores
“Stopped by to get gift for my 5 year old grandkid. Staff was very helpful in choosing the gift, asking questions what boy likes and taking in account my preferences.”
10AM - 5PM
7568 Soquel Dr, Aptos
Toy Stores
“Always a delight to go into this beautiful home decor store and more!! And yes, I agree, that Shannon is the belle of the ball !! She is the most sweetest salesperson ever !! All of the salespeople are quite nice and hospitable!! Whoever is the buyer and owner of this store has excellent taste and gets the most unique and beautiful things that girls just love to buy for their home!! They have jewelry too!! They have candles, throws, pillows, pictures, lotions, scarfs, mittens, pajamas, beach stuff decor, and wallets, and seasonal items that are so original you can't find anywhere else!! The store is so beautifully decorated that you want to make it your home !! LOL”
11AM - 9PM
3555 Clares St, Capitola
Toy Stores
“DSW (Yes, That’s His Name) – Faster Than My Wi-Fi & More Trustworthy Than My Ex
DSW isn’t the store—he’s the guy who helped me, and let me tell you, he’s basically the superhero of trade-ins. I came in with a PS5 expecting paperwork, waiting, and maybe a sacrifice to the tech gods—but this man? Moved like a legend.
It was Pokémon card sale day, so the line looked like Black Friday for Pikachu, but DSW had me in and out so fast I thought I triggered a secret VIP speedrun mode.
And FYI—Google Maps will send you to the wrong side of the strip mall. Ignore it. Head toward Trader Joe’s like you’re craving gluten-free vibes—GameStop’s right there.
6 out of 5 stars. DSW, if you ever open your own store, I’m trading in my loyalty instantly.”
Toy Stores
Toy Stores
Toy Stores
“Omg this store is amazing. I want all their toys and we went for my 5yo. The amount of calico creatures they have is impressive! What got my attention was the rainbow display and a Dolly Parton tote ^__^ the owners love of toys, representation, and authentic existence is inspiring. It gave me hope to hear about story-time. Their associate that helped us (and successfully up-sold me) was delightful. Glad we came and love all the toys my child picked.”