Friedman's Home Improvement in Santa Rosa is a family-owned and operated business that has been serving the community since 1946. With three generations of experience, this independent store is committed to providing unmatched service and quality products. Operating four convenient locations, including Santa Rosa, Petaluma, Sonoma, and Ukiah, Friedman's is a local staple for hardware and home improvement needs. Customers appreciate the store's friendly and helpful employees who are always available to assist. The selection includes hardware, tools, lumber, paint, plumbing, electric supplies, and garden items, often resembling the charm of old-fashioned hardware stores. While the store's prices are competitive with big box chains, customers value the top-quality products that Friedman's offers. The garden section receives particular praise for its variety. Shoppers enjoy a calm and easy shopping experience, with convenient parking and minimal wait times. Many customers have a long history with Friedman's, recalling fond memories of shopping with family. While some request a greater selection of woodworking tools, overall feedback highlights Friedman's as the best hardware store in town, known for its commitment to the local community and quality service.
Have most of what you need in the construction biz. Lines get a little long
January 2026
We needed a single item that we don't understand easily once we asked where it is... In and out!
October 2025
Great customer service for everything from cabinet design to tool service. They have a wide selection of lumber, electrical, fasteners, hardwoods, trim, doors, windows. Can't go wrong at Friedmans. And the best tool sale around!
