Safeway located at 100 Calistoga Rd in Santa Rosa, CA, offers a convenient and friendly grocery shopping experience. The store features a wide variety of departments, including a deli, bakery, fresh produce, seafood, and meat, all well-stocked and clean. The bakery provides customizable cakes, cupcakes, and other baked goods, with an online Order Ahead service for quick pickup. The deli offers a selection of party trays and made-to-order items, while the floral department showcases exclusive designs. Customers praise the helpful and friendly staff, highlighting employees like Alfonso, Tammy, and Robert for their excellent service. The store's bakery and deli are appreciated for quality products, though some note prices are higher compared to nearby stores like Oliver’s. The store also has a sushi section, with many finding the sales helpful, and the rewards system is considered a nice feature. However, some concerns include items like berries and pico de gallo going bad quickly, and difficulties with the store’s Wi-Fi making it hard to activate e-coupons at checkout. Many items are kept under lock and key, which can cause delays in service. Despite occasional issues, shoppers find Safeway to be well-stocked, clean, and efficiently run, with helpful staff making the shopping experience enjoyable.