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“I’ve been coming to Air and Fire since 2011 and absolutely love it. Emilia’s sprays, soaps and oils have been a staple in my daily routine since the day I walked In looking for assistance in balancing my energy. Between Reiki, crystals and classes this place has been at the center of it all. I’ve since moved to Washington state and now get to order my things. So yes, she ships her amazing products. I’ve tried many different sprays and oils, hands down Air and Fire takes the cake. Spiritual cleanser and dragons breath are my fav sprays and soap !
You have to go in if your local, you need to check the website if you’re not local, and you need to get to know this amazing woman!!”
10AM - 6PM
6299 Hwy 9, Felton
Gift Shops
“Cute little shop with beautiful crystals, books, and gifts. There were some really unique items and the displays were beautiful. It also smelled so nice inside.
The owner was so friendly, knowledgeable, and made us feel welcome.
We love shops like this but it’s hard to find really nice ones so we were so glad to find this one! Great vibes here and we can’t wait to go back!”
“I bought a pair of beautiful earrings, accidentally dropped them in the street, and didn’t realize I had lost them until I got home. I loved them so much, I decided to go back to the store a couple of days later to buy another pair. When I arrived, they recognized me immediately and told me that someone had found them and brought them back to the store. They said they even walked around looking for me. Needless to say, I was so grateful to the good person who found them and the store for caring enough to try to find me. A not so great experience turned into one that totally made my day! Great store and great people running it.”
“We've been shopping here since I was a kid (18 years +) and have always loved the selection of stickers, shirts, and jackets. They have done some great collaborations and have some of the best clothing in the Santa Cruz area!”
“Such a great spot in Santa Cruz! Adore the variety of items they have here. It's the perfect place to treat yourself or find gifts for others. Love that they have mini variety options of some of their staples for gifts. They have a mix of local makers as well here, which is always nice when you want to shop local. Everyone here is always super sweet and they also host events sometimes too which is a blast! Highly recommend!”
“I recently visited Lumen Gallery and had such a great experience! The selection of jewelry, art, and home goods is beautiful and really unique—there’s something for every taste and style. I ended up finding the perfect gift, but honestly, I wanted to take half the store home with me. The staff was super friendly and helpful without being pushy, and they really know their stuff. It’s a great spot to shop for yourself or find special gifts. I’ll definitely be coming back!”
“Botanic and Luxe is beautifully curated. I recently found a few items while shopping around and ended up having them emailed to me. The staff was sooo sweet and helpful! My package came today with a sweet handwritten card. The B&L team is doing a great job!!
Thank you!”
“I was on the hunt for seashells to use in an event I organized this October, and I found everything I needed and then some at this store! They had a fantastic selection of beautiful shells at very affordable prices. I'm absolutely thrilled with my discovery and will definitely return soon. :)”
“I've bought a few things for my wife from here over the years and the owner, Wendy, has been such a great person in helping me pick out certain things. I highly recommend it and will be buying from here more often!”
“Best place to visit while in Santa Cruz. In the quaint town of Capitola, this hidden gem should be on your list. Jennifer has been the owner for years and carries many gourmet items, including Salts from all over the World, as well as great gift ideas. Cork purses, and items from all around the globe. Dolce & Gabbana decorative tins with Stollen bread are ON SALE now! Give it a try and trust me, you'll be back for more!!”
11AM - 8PM
345 Soquel Ave, Santa Cruz
Gift Shops
“Love this shop, the staff is very friendly and the have a lot of fun gift options like stickers and custom tees. Definitely recommend if you are looking for a quick gift”
“super cute art store in the heart of capitola... my friends and i stopped by en route to the beach and loved what we saw here, lots of custom greeting cards, paintings by local artists, mugs, jewelry and clothing branded with capitola. some of the actual artwork was very unique, symbols and things that i hadn't seen in other art stores. the ladies working there were super sweet, very friendly. hours are a little limited though, they only open wednesday - sunday, 11.00-17.00 (closed on monday & tuesday). as far as parking, there is limited street parking, but your best bet is to park in the city parking lot about a block away.”
10AM - 5:30PM
8050 Soquel Dr, Aptos
Gift Shops
“I love this local, artistic, unique, store. So many wonderful items to select from. I appreciate the pottery, baskets, silks and candles. Of course jewelry! Wonderful hats, scarfs, and handmade birdhouses. Thank you for supporting the local community during events. (Wine Wander, World's Shortest Parade, etc.) I am enjoying my most recent purchases. Many thanks!”
10:30AM - 6:30PM
36 Conference Dr, Mt Hermon
Gift Shops
“Absolutely positively one of the coolest little book stores you’ll ever find nestled amongst the redwoods. Mt Hermon camp is such a special place, and the bookstore they’ve got is filled with solid Christian reads. I recommend this spot to all my friends and family visiting the Santa Cruz area.”
“I was visiting a friend in Santa Cruz and we stopped in Miss Jessie May's. This store was really awesome. Loved all the vintage jewelry postcards and pottery. Definitely worth checking out!”
“Very friendly women.
This was my first time visiting and found most everything that I was looking for. The downside was that I left without buying a specific lapel pin in the case at the counter. Unfortunately I'm heading back to Missouri without it.
I highly recommend visiting this establishment.”
“The girl at the cash register was great! Very helpful when I asked about sizes. Also, the sweatshirt I bought was $30 cheaper than the boardwalk shops so if you're looking for souvenirs...”
10:30AM - 6PM
116 San Jose Ave, Capitola
Gift Shops
“A cute mom-and-pop shop close to Capitola Beach! Me and my family visited Capitola Beach for the first time, then we happened to walk by Rainbow City Limit. Since it was our first time here, we wanted to check out the souvenirs they had. The inside is really quaint and fashioned with many toys and tourist souvenirs. They also have a selection of Beatles merch which I thought was pretty cool! I ended up buying a Santa Cruz sticker sheet and a couple of postcards to mail to my relatives. The owner was really nice too. Definitely a cute place to stop by if you're in the area! Just a heads up that parking can be hard to find in the area. Paid street parking only and you have to move your car after 3 hours!”
“Delicious products, outstanding shipping at the customer service is second to none. If you are looking for the best in olive oil, this is the place. 10 stars on a 5 star scale!”
“Beyond their mission, this store is a little gem! It has a variety of locally made and sourced goods from lip balm, herbs, candles and more! The best part is the quality of the products use high end ingredients and truly show the love and care when the team makes them. Take a gander and be sure to ask about their mission as well!”
10AM - 5:30PM
400 Beach St, Santa Cruz
Gift Shops
“Wanted to share that Stephanie went above and beyond with her stellar customer service!!! She made my shopping experience a memorable one with her result orientated knowledge!! Thank you!!!”
10:30AM - 6:30PM
1368 Pacific Ave, Santa Cruz
Gift Shops
“The products in this Artisan Store are an agency of handmade expressions of great value--multiple assortments of artisan items. I have purchased numerous gifts, hand-formed jewelry, cards, delectables, fine art, and printed graphic art. Items for children to adults grace this well-lit, handcrafted, unique, bespoke, or custom-made location. The value is in the hands of the beholder!!”
12:30 - 5:30PM
4507, 698 Front St, Santa Cruz
Gift Shops
“A magical store, filled with miraculous products that should be much more expensive for what they do. Thank you so much for the experience! All the products are incredible and you guys deserve so much more recognition ✨✨✨ i highly recommend this place and the products, and the lady there was so incredibly kind and she gave us so many freebies as well. i’ll definitely be back! ?”
“Surf Life was definitely the best shop to look for our souvenir hoodie at. Of course it's summer, but all our kids needed a hoodie because that's the thing these days. I liked Surf Life the best out of all the shops because this store had much more space to move around in. It felt much more organized than the other stores. They have a huge display of hoodies on their wall and not to mention, unique styles you could only find here! The staff was a delight. Very kind. They asked if we needed any help as we browsed at their selection. They have other clothing items such as sweat pants, tanks, t shirts, stickers, bags... and more than I can remember! When it was time to pay, my daughter wanted to wear her hoodie out (yup, in the hot summer sun) so they offered to cut off the tags for her and put her current hoodie in the bag. She loved how soft the inside of the material was and pretty much didn't take it off the rest of the trip. I liked the quality of the material and felt like it was worth every penny!”
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“Cutest gift, home ideas. Clothes, scarves & purses too. Darling baby line for newborns.
Always an uplifting experience to shop at Zinnia's ??”