“When walking into the store I was greeted immediately, and Emily was kind enough to be so patient with me when I made her peruse through every jewelry option ever lol.Thanks for the help again, your sweet gesture was dearly appreciated and I am definitely coming to shop here again.Shoutout Emily!Best,Wyatt”
“I had an excellent experience at the Rolex Boutique GEARYS Rodeo Drive. Conrad helped me with a Submariner Date, and he was fantastic throughout the entire visit. He immediately knew my bracelet size, made the fitting effortless, and walked me through everything about the watch's iconic history. Always enjoy talking watches with Conrad.
I couldn’t be happier with the watch or the service. Thank you to Conrad and the team for making it such a great experience!”
“I texted them about sourceing a audemars rose gold. They were able to take care of me very quick and easily .
Glad I see them to source and authentic everything”
“I cant express how much I really enjoy doing business with the people here at Mr. Steves. Not only are they reasonable they are very empathetic towards any one who walks in their shop. Oscar is a true god send. I cant thank him enough for the kind encouragement he gave me when I needed it as well as his customer service. I really love that place. Please go there and tell them KOKO sent you!!”
“I have gone to various jewelry buyers but I must say Neil of Golden Rule Estate Jewelry has always given me top dollar for my jewelery. Most importantly if he feels he can't match what certain pieces may be worth due to their ornate, artistic appearance he will be honest and let you know he can only pay for the value of what it's made of; i.e., gold, silver...and not the artistic value. This is very helpful in deciding whether it's worth selling or not based on the sentimental value that is attached to the piece. Thank you Neil for always being up front and honest. Golden Rule Estate Jewelry will continue to be my go to when wanting to sell jewelery.”
“If you're searching for an amazing jewelry experience, Jeffery’s Beverly Hills is it. Bijan, the owner, was knowledgeable and attentive. The showroom has a ton of timeless and unique pieces and each one is truly a work of art. I came in looking for a bracelet and Bijan guided me through every step with knowledge and care so I can find the perfect piece. The quality of the jewelry is unparalleled all being 18K. If you're looking for jewelry that has beauty and elegance Jeffery’s Beverly Hills is the place to go. Highly recommended for anyone who appreciates luxury and craftsmanship.”
“When my father and I walked into the MB&F lab, we were not prepared for what we were in for. Expecting to briefly check out whatever watches were in stock, we were instead greeted by Jeffrey and his contagious passion for high horology. The stories he told behind the creations were as impressive as the creations themselves. I learned so much about this brand through him, from the 400 units per year production rate to how Max partners with other great modern watchmakers such as Kari Voutilainen and McGonigle. Jeffrey also showed us the amazing clocks and mechanical artwork the lab also hosts. We left with a newfound appreciation of the brand after being allowed (if not encouraged) to try on some of their most coveted pieces. I strongly encourage any lover of watchmaking to visit the lab, and I would even encourage those who are not as it will most likely turn them into fellow watch nerds.”
“Just bought my first watch from these guys a few days ago. Couldn’t be happier! A true family feel with an awesome history. Everyone was really kind and helpful all the way through the process. Big thanks to Scott and the rest of the staff. Can’t wait to go back for my next timepiece…”
“Had an incredible experience with Ron at Westime Beverly Hills! The entire staff was courteous, helpful, knowledgeable. Picked up a Speedy sapphire sandwich, and Ron even gave us recommendations for Korean food for dinner!”
“The programming of the automobile keys was done really well by the employee of the company. And incredibly friendly. Definitely suggest doing business with them!”
“This is one of the most wonderful jewelry stores I’ve ever been to, and probably the best boutique in Westwood Village. There’s a great selection of unique fine jewelry pieces, at great prices. The staff is really lovely and knowledgeable. It is truly a treat to have this store in the neighborhood!”
“I took in my Datejust for repair And service. It was quick, pleasant experience. He brought my watch out to me to show me what had made it stop working. Gave me an accurate quote. I left it with him and in four days got it back. Looking beautiful and it’s running like the workhorse it’s always been!! Tom’s great I’m going to bring a couple other watches to him. If you have an issue, we’ll watch and he’s in your area or even if he’s not. He’s your guy.”
10AM - 8:30PM
10250 Santa Monica Blvd Suite 1937, Los Angeles
Watches
“Thank you Mimi for such a great experience buying my first watch… A Black Bay 41 monochrome. You guys were so generous with your time, and showed me nearly every watch in the store to make sure I bought the watch I wanted. Absolutely zero pressure and genuinely just wanted me to buy the best watch for me.
Even when I said that I wanted to get a coffee and think about it, I never got the uncomfortable pressure for leaving.
I came back and bought a watch, and it was a fun experience.”
“Christian & the wonderful ladies of Don Roberto’s were amazing. I came in to clean my jewelry. I left making a purchase was very highly satisfied and like always I will return to this specific location.
Ty Christian for your hospitality as well as the ladies. Thank you for helping with my shopping experience!!”
10:30AM - 4:30PM
10141 Riverside Dr, Toluca Lake
Watches
“More Than a Jewelry Store — A Place That Holds Our Stories
My family has been coming to Generales & Generales Fine Jewellers since they first opened their doors in 1969, and I’ve lived just around the corner since 1984. In all that time, this store has quietly woven itself into the fabric of our lives — not just as a business, but as a place where moments, memories, and meaning are handled with extraordinary care.
Yes, the jewelry is beautiful. The workmanship is impeccable. But that’s only the surface of what makes Generales & Generales so special.
What truly distinguishes this place is the way people are treated — with warmth, patience, and an instinctive understanding of what matters. There is a rare kind of judgment at work here: thoughtful, humane, and guided by a simple principle of doing right by the customer, always. Not because a policy demands it — but because it’s who they are.
I was recently there to have a ring resized — a ring that once belonged to my maternal grandfather. It’s a small object, but it carries generations of history and emotion. From the moment I placed it in their hands, I felt something I can’t easily put into words: complete trust. Not just in their skill, but in their respect for what that piece represented. It was handled as if it mattered — because to them, it genuinely did.
Peter and Sylvia, along with their entire staff, have a way of making you feel like you are the most important person in the room — not in a performative way, but in a deeply human one. They listen. They remember. They care. Every visit feels personal, unhurried, and grounded in kindness.
And here’s the thing I find myself thinking almost every time I walk out the door: I wish I could give them more money than they charge. Not because of upselling or persuasion — but because of how good I feel after being there. How respected. How reassured. How grateful.
That feeling is priceless, and it’s something Generales & Generales has been giving their customers for over fifty years.
In a world where so much feels rushed, transactional, and impersonal, this place stands as a reminder of how powerful it is to simply treat people well. Generales & Generales doesn’t just sell fine jewelry — they safeguard trust, honor family stories, and build relationships that last generations.
Peter, Sylvia — thank you for what you do, and for the way you do it. Our neighborhood, and our family, are better for having you here.”
10AM - 5:30PM
160 S Beverly Dr, Beverly Hills
Watches
“Bought a beautiful Omega from the 1950s. The buying experience was fantastic. Jon was a pleasure to talk to. Buying vintage watches can be risky so finding a place like this is great. I will definitely buy more from him.”
“Rita at Beverly Loan Company was absolutely amazing to work with. She made me feel at ease throughout the entire process and explained everything clearly. I truly appreciated her professionalism, patience, and kindness. I will absolutely work with her again without hesitation and would highly recommend her to anyone looking for a smooth and comfortable experience.”
9AM - 7:30PM
9044 Woodman Ave, Pacoima
Watches
“Sam and Gary are incredible. I was really in a pinch and needed to sell some valuable items I had quickly. Sam was super understanding and empathetic, he offered the best deal for my items and even gave me suggestions on where I could sell them as well. Gary was also very friendly and welcoming, made me feel comfortable in his shop. They’re fair, honest, and easy to work with. Best pawn shop experience I’ve had. Huge shout out to those two. Definitely and highly recommend for anyone buying or selling.”
“Wow! I came in here for a quick gander before an imaging appointment at Cedars. This place is high vibe. The crystals are gorgeous and there are oodles of them. They have some hard to find specimens and many pieces are museum grade quality. Magnifique! They have a crystal to fit in everyone's budget. I'm looking forward to returning to see what they will have available next time.”
“Michael was truly fantastic to work with. He was very thorough in the initial consult and made me feel very well taken care of throughout the whole selling process. He was able to help get me the best value for my items. Very communicative and always responded in a timely matter. Can’t recommend enough! Thanks Michael!”
“They are absolutely amazing. Tom is beyond reasonable with buying and great to work with, they’re super knowledgeable. They also have great inventory. The only place you should trust to sell / buy from in the area.”
“I was introduced to Montana Clock Shop over 25 years ago by an Estate Timepiece Collector and cannot imagine going to anyone else, not even for a battery change. They are the VERY BEST@”
“My wife and I are going to be padrinos for a bautizo, and we came to Don Roberto Jewelers looking for a special cross and necklace. Helen, the sales associate, was extremely helpful and made the whole process easy. She explained everything clearly, made us feel comfortable, and gave us confidence that we were purchasing real gold.
Delia, the store manager, also went out of her way to be extra nice and supportive. Shopping here was a great decision — it saved us a long drive to the jewelry district in LA, and it felt more comfortable knowing the store has been in business for so many years. We’re very happy with our experience and highly recommend this location”
“Mark was courteous, funny, knowledgeable and patient (we had ALOT of coins for him to look at). If the coins are going to be sold, we'll go back to him. We recommend him to everyone.”
10AM - 7PM
10250 Santa Monica Blvd, Los Angeles
Watches
“GEARYS has been my go to AD for Rolex for years. Their location is convenient and safe and the boutique itself is beautiful.
Their staff (especially Steeve) is amazing. Warm, knowledgeable and very honest/transparent.
Would highly recommend for anyone looking for their first or 10th Rolex.”
“I initially looked at Rolex Datejust watches, but I didn't like the way they felt on my wrist. Then I discovered the Cartier Santos, and it suits me perfectly. This shop has good seller mind and excellent customer service. I will definitely buy from them again in the future.!!!
And if you're Korean, you should definitely buy it here!”
10AM - 4PM
7400 Santa Monica Blvd, West Hollywood
Watches
“Just had a great buying experience at Pacific Jewelry & Loans. I popped in one day, just to browse their upmarket watches. There was one that caught my eye, but I wasn’t prepared to spend the money on the spot. It was a no-pressure experience, but I did come back a few days later to make a deal. Tommy was the associate who helped me. He was friendly and approachable. He answered all my questions, and ended up giving me a very fair price. Tommy gives excellent customer service and I trust him. This shop is first class and I will definitely be back again. Conveniently located on Santa Monica in West Hollywood, across from Plummer Park.”
“I’ve been a fan of IceLink for a while now, and every time I wear one of their pieces, I get compliments. What I love most is that their jewelry and watches aren’t just beautiful — they feel like statements.
There's a boldness in the design, but it never feels too much. Whether I’m dressing up or just going casual, IceLink adds that “something extra” to my look. And it’s not just the aesthetics — the quality is impressive.
Also, shoutout to their team! They’re genuinely kind and helpful. You can tell they care about what they do and the people they serve.
If you want something unique, luxe, and with a bit of attitude — IceLink won’t disappoint.
Love this brand .”
“I was asked by a family member at a Noon brunch (in NY) about a watch for her husband. I "Googled" Rolex and Breitling and there is was... a rare Bentley GT that I was looking for!After asking everyone to excuse me, I immediately left a message on the Essential website to secure the watch. Even though it was just after 9 am on a Sunday in LA, Fred Brown called me, put the watch on hold and we completed the sale the next day.Outstanding service - the watch was everything it was promised to be - including original box/manuals and recent factory service documents.Fred was "Essential" to getting this done including complicated shipping details as I just HAD to have the watch shipped to me in Boston.Fred and his team in CA and NJ would have SIX stars if that was a Google rating. (yes- the watch did travel from NJ to CA to MA despite my NY billing address)”
“They got all of my timepieces up and running at a fair price. The owner taught me a lot about my watches and admired my Mickey singing it’s a small world watch. It was from my great grandpa whom he reminded me of! Also speedy service. Asked if I wanted to wait or come back in 30 for 5 watches.”