Surf Liquor is a small, friendly store located along PCH that is loved by visitors and locals alike. The owner is known for being very nice and helpful, always making customers feel welcome and offering great service. The store is well-stocked with a good variety of liquor and other items like macramé and plants, making it a unique place to visit. Despite a recent accident where a drunk driver crashed into the store, the owner continues to maintain a warm and inviting atmosphere. Many visitors appreciate the personal attention and often return, recommending it to friends and family. Overall, Surf Liquor is a quaint, welcoming spot with great service and a cozy vibe.