Ulta Beauty is the largest beauty retailer in the US, offering a wide range of products, including cosmetics, fragrances, body, skin, and hair care items from over 500 brands. Customers appreciate the helpful and knowledgeable staff who guide them through the vast selection. The store emphasizes Conscious Beauty, providing options for vegan, clean ingredient, and cruelty-free products. The Salon at Ulta Beauty offers various services, including haircuts, hair coloring, and makeup applications, with both appointments and walk-ins welcome. Customers consistently praise the store for its friendly service, knowledgeable staff, and extensive product selection, making it a go-to destination for beauty needs.