PE 101 is a beloved, locally owned boutique in Aspen known for its well-curated selection of clothing and accessories. The store offers a variety of styles, from casual to dressy, suitable for any occasion, and features new styles rotating monthly. Despite its small and cozy space, the store is praised for its welcoming atmosphere and helpful staff who quickly understand customers' styles and needs. The owner is highly regarded as the best personal shopper, helping visitors find fabulous items year after year, making each visit special. The staff is friendly, knowledgeable, and accommodating to all ages, genders, and backgrounds, reflecting the store’s inclusive approach. Customers appreciate the easy gift selections and the overall fun shopping experience. Located next to Paradise Bakery, PE 101 has been a staple in Aspen for over 40 years, earning a reputation for excellent customer service and community connection.
The owner is the best personal shopper ever! Each year when we visit she helps me find new, fabulous finds that everyone at home asks after. She has a great selection in a tiny space. Really well curated! I can’t visit Aspen without visiting her shop—It’s a must!
July 2022
PE 101 is one of my favorite boutiques in aspen! The staff is incredibly knowledgeable and friendly, and the shopping experience is always so much fun. It is no surprise that it is one of the longest standing locally owned stores in Aspen!
July 2022
Love this store!! Super friendly staff and great clothes. Looking forward to coming again!
