Asian Market in Boulder is a family-owned store that offers a wide variety of Asian, Indian, and South American food products. The store features an interesting selection of Asian vegetables, sauces, condiments, rice, canned, and bottled items. Customers can find unique items like mochi ice cream, natto, oden, kimchi, and a good selection of frozen fish suitable for sushi, including yellowtail and tuna, which are of very good quality. The store also has a wall of authentic ramen, Japanese sodas, candies, and fresh produce, some of which is hidden in the back. It is praised for its competitive prices on non-perishable items like spices and fermented products, especially compared to nearby stores. The shop offers a small but diverse selection that generally meets customer needs, and some appreciate the helpful owner who provides good service and product recommendations. However, some reviews mention a grumpy attitude from the owner, which can be off-putting, and concerns about pricing or overcharging. Despite this, many customers find the store to be a convenient and well-stocked place for Asian ingredients and unique products, making it a favorite for those seeking authentic and hard-to-find items.