The UPS Store in Boulder offers packing, shipping, printing, mailbox services, notary, shredding, and faxing. It is locally owned and operated. The store is located inside a university building complex at the Village Center, near 30th Street and Baseline Road, where the food court is. Many reviewers find the location very hard to find, as it is tucked deep into the building with no clear storefront or signage, and note a lack of free parking. However, the staff are consistently described as sweet, kind, attentive, very informative, and helpful. Customers report excellent and magical customer service, calling the staff their favorite UPS reps. The store is noted as being good for students but difficult for the general public to locate. Despite the challenging location, the helpful staff ensure a positive experience for shipping and other needs.