Blue Nile Convenience Store is a family-owned business described as amazing. The staff are consistently welcoming, helpful, and kind, with no reports of rude encounters. Customers feel very welcomed during their visits. The store is convenient and open late, offering common goods, beer, and a selection that, while not always having exactly what one is looking for, will have something close to it. However, the store is widely noted for being way too expensive, with prices significantly higher than larger supermarkets like King Soopers. A small amount of items can cost $75, compared to $30-$40 elsewhere. Specific items, like a box of Totino’s Pizza, are marked up to around $11, compared to approximately $8.79 at other retailers. A major point of feedback is the lack of price tags for all items, which would help customers be more prepared at checkout. The business is separate from issues outside, such as loitering and illegal behavior attributed to the surrounding area.