Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands. Customers can find a wide range of cosmetics, fragrance, body, skin, and hair care products, including exclusive brands like Kylie Cosmetics, Olaplex, and Ulta Beauty Collection. The store also provides Conscious Beauty options for vegan, clean, cruelty-free, and sustainable products. The Salon at Ulta Beauty offers a variety of services, such as haircuts, hair coloring, brow waxing, lash extensions, and makeup application. Customers can book appointments online or walk in if stylists are available. Many reviewers have praised the helpful and friendly staff, who are not pushy and take the time to understand customers' needs. One customer received a great curl haircut, and another, who spends a lot of time outdoors, appreciated staff suggestions for affordable and easy ways to refresh their sun-damaged hair. While the store may not always have the exact product a customer is looking for, such as a discontinued Clinique foundation, the staff generally tries their best to assist and find suitable alternatives. Recent reviews highlight the helpfulness of staff like Cheyenne, who went out of her way to ensure a customer received the correct product from another store, and Sammi, whose excellent customer service and product knowledge made shopping a pleasure. Customers also appreciated the genuine help from staff like Carla, who helped with color matching foundation and provided skincare tips tailored to sensitive, acne-prone skin. Overall, Ulta Beauty provides a wide range of beauty products and services, with a strong focus on customer satisfaction.