Secor Subaru in New London, CT, is known for its passionate and friendly team dedicated to the Subaru brand. Customers appreciate the straightforward approach, with no gimmicks or pressure, making it a great place to buy both new and used vehicles. The dealership has a long-standing reputation, with some customers returning over decades and expressing high satisfaction with their Subaru purchases. Staff members like Chap, Larry, Shane, and others are praised for their helpfulness, professionalism, and knowledge. The service department is highly regarded, especially for diagnosing and fixing complex issues, such as vibration and steering problems, allowing customers to enjoy their cars with confidence. Customers also value the dealership’s responsiveness, including providing loaner cars when needed and answering all questions thoroughly. Overall, Secor Subaru is seen as a trustworthy, customer-focused dealership that offers a positive, no-pressure car shopping and service experience.
Wayne is great, and Gary. This is my go-to place for cars. Friendly guys and wonderful service.
June 2026
Awesome dude Justin is very professional as a previous mechanic laid it down 100 percent professional. I dont care for cvts so didnt do the work but he is well experienced in the field. Right on man!
May 2026
Chap, my sales rep was outstanding. I love my Outback!
