New Balance is a business that offers a wide selection of comfortable and stylish shoes, with a strong focus on customer service. Customers appreciate the knowledgeable staff, especially Nikki, who is known for her expertise and friendly attitude. She remembers returning customers and provides personalized assistance, helping them find the right fit and style for their needs. The store caters to various needs, including support for foot and back issues, and has options for different preferences, such as winter shoes and shoes for children. Although some shoes may be pricey, customers feel that the comfort and quality are worth the investment. The staff is attentive and caring, making shopping a positive experience even for busy families with young children. If specific sizes like narrow shoes are not available, staff offer helpful alternatives, such as ordering directly from the factory. Overall, New Balance is recognized for its excellent service, knowledgeable associates, and a wide range of shoes suitable for all ages and needs.