Ulta Beauty is the US' largest beauty retailer, offering a wide range of products from over 500 brands, including exclusive items like Kylie Cosmetics and Olaplex. The business provides Conscious Beauty options, featuring products with vegan, clean ingredient, cruelty-free, and sustainable packaging characteristics. Additionally, Ulta Beauty offers hair, skin, makeup, brow services, and ear piercing at The Salon, which can be booked online or with walk-ins. Customers praise the business for its excellent customer service, with patient and knowledgeable staff members who are sweet and exceed expectations. Reviewers highlight how staff members are wonderful, providing great customer service and leaving customers happy and satisfied with several products.