Sunshine Octopus is a beloved shop located in Rehoboth Beach, known for its vibrant and nostalgic atmosphere that transports visitors back to the 1960s. With over 30 years of history, this mom and pop store offers a wide selection of hippie apparel and accessories, including tie dye, authentic Indonesian batik clothing, dresses, t-shirts, bandanas, headbands, wallets, and handmade bags from Guatemala. The shop also features a large collection of rock and roll merchandise, such as Grateful Dead and Bob Marley items, along with jewelry, flower prints, and eco-conscious bumper stickers, allowing customers to express their individuality and love for the era. The friendly and helpful staff are often praised for their patience and kindness, making shopping a pleasant experience. Visitors appreciate the good prices and the wide variety of unique items, making it a perfect place for gifts or to find a groovy outfit. Many customers have shopped there for years, valuing the support of local businesses over online shopping and big companies. The shop is dog-friendly and even offers fun stickers, jewelry, and bandanas for pets. While some mention unenthusiastic employees and a specific incident where a tie dye shirt stained their clothes, overall, Sunshine Octopus is seen as a cheerful, welcoming place that celebrates peace, love, and self-expression. It continues to be a key part of the community, attracting both locals and visitors who seek a piece of the 60s and a unique shopping experience.
I found this store a couple of weeks ago on vacation and I am so happy I did!! Dana helped me out and not only was she very knowledgeable on all of the products and the artists who created them, she was also very kind! My boyfriend and I had a lovely experience and can’t wait to come back whenever we are in the area!!
July 2025
My favorite store. Love my dress ,shirts, and shorts
May 2025
If you’re planning a trip to Rehoboth, make sure you stop in Sunshine Octopus! The energy is on point, the whole crew (including the owner) were friendly, engaging and welcoming. Great selection of beautiful clothes, funny stickers and generally a good vibe 👏🏻
