Ulta Beauty is a large US retailer offering a wide range of beauty products from over 500 brands, including high-end and exclusive lines. Customers can choose from over 25,000 products, including vegan, clean ingredient, and cruelty-free options. The store's Conscious Beauty selection prioritizes sustainability and community impact. In addition to shopping, customers can book appointments at The Salon at Ulta Beauty for hair, skin, makeup, and brow services, or simply walk in if stylists are available. Many customers have praised the skilled and friendly stylists, particularly Madison and Samantha C., who have created amazing looks for them. However, some have noted inconsistent staff service, with certain interactions feeling unprofessional, especially when managers addressed staff duties in front of customers. Despite these issues, overall, Ulta Beauty offers a diverse selection of products and services, with varying levels of customer service, and many customers express appreciation for the helpfulness and knowledge of the staff, like Ariel, who provided a refreshing shopping experience.