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“Walking into Surf & Paddle Shop was like stepping into a fairytale. From the very first moment, I felt wrapped in warmth, kindness, and light. The shop itself shines with such a cozy and magical atmosphere — as if the ocean whispered its secrets right into these walls.
The staff — both the lovely lady and gentleman — were truly wonderful, greeting me with such genuine smiles and even offering sweets ??. It felt less like shopping and more like visiting dear friends. I walked through the store as if floating, surrounded by treasures waiting to be discovered.
And then I found it — the most enchanting sky-blue swimsuit from Local Sunshine & Co. Soft, elegant, and radiant, it fits me perfectly, hugging my body like it was made just for me. Wearing it, I feel both graceful and free, like a mermaid ready to dance with the waves. Paired with crystal-clear swimming goggles, it was the perfect set for my ocean meditations. ?♀️?
Surf & Paddle Shop is more than just a shop — it’s a magical portal where beauty, joy, and kindness meet. I left not only with gorgeous treasures, but with a heart full of light. To me, it felt like a gentle embrace, a kiss on the soul. ?✨
I truly recommend this place to everyone — may you step into this shop and feel the same magic.”
“Really beautiful store! A boutique shoppers paradise! You’ll love the personalized attention! A must visit on our trips to Florida. Fairy Stephanie is amazing too! Get your fairy hair done while shopping for a whole new look!!”
“Re: Mother-of-the-bride-dresses
I had already gone to a few other places searching for a Mother-of-the-Bride dress. I went to Athena's Bridal without any expectation of finding the dress for my daughter's wedding. The moment I walked in the boutique, I knew special things happened there. Kristine was the best. She took the time to listen to me, assist me in selecting a few possibilities and then made suggestions. She worked with me all along the way and the dress I selected - with Kristine's exceptional assistance -- made me look breathtaking and feel beautiful for my daughter's special day. Going to Athena's Bridal Boutique was a marvelous and truly delightful experience.
Check it out first for Mother-of-the-bride-dresses and also Beautiful Bride's dresses and accessories. You will be very happy you did.”
“Jess made the experience amazing! She grabbed some options that matched my vibe while I was in the fitting room and when we discovered I was an XS she made sure I knew exactly where to go on the website to find my size. Thank you!”
“I always love shopping at Clothes Mentor! I consistently find the cutest items, and the girls who work there are always so friendly and helpful. The store is always clean and cute, which makes the shopping experience even better. The prices are great too. You can find amazing pieces for a fraction of the retail price. Highly recommend!”
“Darren was extremely helpful. Besides being knowledgeable and patient, he went above and beyond regarding customer service. The shop’s family owned, and the owner treats you like a neighbor. They’re now my “go-to-spot” for all coastal items. Thanks Darren!”
“I highly recommend Citrus Styles for high-quality and chic resort wear, dresses, shoes, accessories, and jewelry. Jenn has curated a special array of items that are unique yet timeless. Citrus Styles is a must-visit in Dunedin! Parking is free on Main St or in the lot right around the corner at City Hall.”
“I just completed my 21st class…they say it takes 21 days to create a habit?
Well, I fell into a rhythm after the first week!
The structure of the classes, the instructors, the community, and the support make this feel like a place where I belong.
I notice a difference in my core strength, being able to accomplish more than I could when I started. Grateful for this new season of life!”
“This is what I want from a small town shop! It’s unique with local artist items, boutique clothing, fun seasonal items, not to mention the shop ladies and their wonderful personalities!!!”
“Very courteous. Quick shipping. I accidentally put a bad shipping address on the order and my purchase was returned to them. They contacted me right away and got it back out to the correct address the next day.”
10:30AM - 6:30PM
200 Main St #104, Dunedin
Womens Clothing
“Everything in this shop is beautiful! The owner/designer, Kathie, is amazing — and gives great customer service. Check out Roxie K’s whenever you need that something special to add to your wardrobe or jewelry collection! Be sure to check out the “bubble” dresses!!
You won’t be disappointed!!”
“Love this place. Always amazing customer service during in-store visits. I'm glad they are close to the mall entrance as well, to keep one from having to go through the entire place, which I would not be a fan of. Appreciate a good sale, which is also happening in the back of this location. Clearance items galore.”
10 AM - 8:30 PM
1746 Drew St, Clearwater
Womens Clothing
“La mejor faja me encanto el que me compre es comoda aprieta el estomago como me encanta le doy 5 Estrella porque hasta ella te ayuda a ver que falta te queda perfecta gracias sandy”
“I went to the Tampa location at first, but while the staff were friendly and welcoming, the selection wasn't that great. So I went to the Clearwater store and wow, what a difference! Great selection of unique hippy-esque clothes, decor, jewelry, incense, candles, even tarot and oracle decks! Prices are what you would expect in a mall, but as others have mentioned, you can get some great deals in clearance. I had a coupon for 20% off, which included clearance items, so I purchased an oracle deck for half the price of retail (sweet!). Plus, they have sales often so you can get some deals that way.
I'm not sure what the 'original hippie' one-star reviewer is complaining about. The staff was very friendly, and I was welcomed as soon as I walked into the store. I will definitely stop in again the next time I'm on this side of the bay.”
“My mom and I just had the most lovely experience here, Lisa is an absolute gem. All brides should look here first as her selection of wedding gowns are outstanding as well as beautiful prom dresses, mother of the bride dresses and regular clothes as well.
This was our first stop at our dress shopping experience which my mom and I both don’t like shopping yet we found the perfect dress and accessories within the first 10 minutes.
10/10 experience, thankyou Lisa!!!”
“Customer Service is a very difficult and stressful job, but the Kohls associates especially Pushpa is one of the kindest and knowledgeable individuals I’ve experienced. She is truly a professional and a knowledgeable representative of Kohls. Thank you Kohl’s for the great shopping experience today, especially when I dread shopping!”
“I visited the surf shop for the first time, and was helped by a lovely lady named Tenille! She was so friendly and welcoming, so much that I had to write a review! I will be coming back just to visit her:)”
“Good selection of clothing but not in every size. Be aware it’s a Talbots Outlet which wasn’t clear to me when I mapped it. I had a nice coupon which was not for use at an Outlet store. Sad to make a special trip only to learn my coupon wasn’t valid. Staff were very helpful.”
“I was incredibly surprised at the quality of items here, along with the variety of vintage & designer offerings. The best part was the incredibly affordable pricing! The owner has an awesome personality that she carries through all of the items that she showcases. Her passion for her store & community are magnetic & I can’t wait to stop back in when I’m in the area again! She even helped me when I found myself in a sticky situation with a non-returnable damaged jacket that she plans to restore & help me consign through the shop! Such a stellar human!!! <3”
“Hot Topic at Countryside Mall is always such a fun and energetic place to shop. From the moment you step inside, the atmosphere grabs your attention with great music, colorful displays, and walls lined with band tees, accessories, and collectibles. The store has an incredible variety of pop culture merchandise, anime gear, alternative fashion, and unique statement pieces that make it easy to find something new and exciting every time. Whether you’re shopping for yourself, a friend, or a special occasion, there’s always something that feels perfectly matched to your personality and interests.
What really sets this location apart, though, is the staff. They’re consistently friendly, helpful, and knowledgeable about the products they sell. They make it a point to greet everyone, offer style suggestions, and even help track down sizes or items that might be out of stock. I love how approachable they are and how genuine their enthusiasm feels. They clearly enjoy what they do, which adds to the positive vibe of the store.
The prices are fair, the deals are frequent, and the clearance section always has hidden gems. I always walk out happy with my purchases. Hot Topic at Countryside Mall is truly my favorite spot for bold fashion, fun gifts, and outstanding customer service.”
“Omg I just walked Into the best clothing store. They have amazing womens clothes super cute dresses, perfect lounge wear, & unique dainty jewelry. I bought a dress, necklace, and the trendy smiley face slippers for my girlfriend. I also noticed she has volcano candles and already the Christmas ones out on the floor. Will be back for Christmas Gifts for sure. This is a hidden gem tucked away in the alley in Belleair Bluffs. Run don’t walk!”
10AM - 5:30PM
400 Indian Rocks Rd N, Belleair Bluffs
Womens Clothing
“They offer unique casual wear and great service. The jewelry is different than anywhere I've seen but they do have a lot of Brighton items. It's upscale so be aware that it's not inexpensive. Their sister shop next door offers more casual wear and fun jewelry too. (Clothing for mature gals).”
“I love Illume. Susan was such a delightful person & helped me to find to outfits that were really me. She took the time to get to know me with a friendly phone consultation when I made my appointment. Then when I arrived she promptly thanked me for arriving on time & again asked me questions about myself to familiarize herself with the Real Me!!! This really helped her to find Magical Magnolia Pearl pieces that really made me feel special, from her VAST Collection!!! Plus it was so fun to peruse her wonderful shop!!!! She styled me in clothing that was delightfully “me” and I have loved wearing these pieces several times since I bought them days ago. They inter-change wonderfully with each other and my other clothing because they “are me”! Thanks so much Susan! I can’t wait to come back to visit you in Bellair!!!”
“Very cute little boutique in the heart of Safety Harbor. The lady helping me was very sweet and helpful. My daughter loved the cute stuffed animals they have. Highly recommend!”
“Never been to Bealls. Had to return a gift bought for me that did not fit. Was treated so kind. Didn't have the receipt but after scoping the store, knew I could easily find something that would fit right.”
“This store is wonderful and the employees go out of their way to be kind and helpful. My daughter bought a dress while we were down visiting family. It was beautiful and her favorite. Unfortunately, it got lost on a class trip to DC. When I called the store, months later, Susie made it her mission to find the same dress. It’s good to know that fantastic customer service is alive and well.”
“LOVE Tipsy Mermaid!!! I live nearby and visit every Sunday after church. I have several dresses, throw pillows, signs, maps, cups, towels, purses, and jewelry from Tipsy Mermaid! It's the perfect place to shop for a surprise gift for our guests that come to visit from out of state and love the Florida vibe. <3”
“We stopped here in Jul 2021 and found an incredible outfit for my wife. Haven't had the chance to get back to Clear Water since but stopped by today, sadly it was the weekend and it is closed. Don't fret we will be back during the week to do more shopping soon.”
10AM - 6PM
764 Main St, Dunedin
Womens Clothing
“This is my favorite boutique .So happy they have such a store in Dunedin. Fabulous selection of furniture ,clothing and accessories .Found some great things and had a great experience !Takes great taste to to merchandise a store like this .Will be back soon.Wanted to mention Judy and the great service she gave us .A+ for sure”
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“Rocco helped me out tremendously I was buying shirts for my Grandaughter's to bring back HomeThey are teenagers and wanted certain shirtsRocco was very professional and kind high recommend Ron John Clearwater Florida”