ONE DAYTONA is the premier lifestyle and entertainment center in the Daytona Beach area, located directly across from the Daytona International Speedway. It is an ideal gathering spot for locals, visitors, and race fans, offering an epicenter for premier retail, dining, and entertainment. The place features inviting spaces, new-to-market and exclusive retail, and an appetizing collection of dining options, providing lots of great dining experiences. It is a fun place to simply stroll outdoors. Amenities include a great movie theater with awesome views and comfortable seats, and stores like Bass Pro Shop. There is always plenty of free parking, often with exciting NASCAR or racing trucks to view. A bridge allows for a fun walk over to the race track. However, the place can be a ghost town, raising concerns for businesses. Despite this, the organization for events is excellent, and it is consistently a fun and amazing place to visit, designed for convenience, comfort, and fun.