JCPenney Optical offers comprehensive eye exams and contact lens fittings. The staff is professional and informative. They have an extensive variety of eyewear and sunwear, including exclusive brands, and help find pairs to fit style and budget. They price match major contact lens brands and offer payment plans. The optometrist is excellent with children, ensuring glasses are right the first time. Customers report good experiences and appreciate the efforts to get the best deal.