Bealls Florida is a store perfect for the Florida lifestyle, with good surf brand clothing, decent shoes, and a good selection. Customers found several really good deals, noting the clearance section had some of the best deals seen in a while. The store was clean and easy to shop. While some felt prices were high, updates note prices are better now with great sales on beachwear, and that the clothes are high quality and last forever. It is described as very much like a TJ Maxx. The business mission is to help customers relax, save, and smile.
