Wild Side Beachwear is a cool spot in New Smyrna Beach with a great vibe. The shop has a huge selection and a really nice selection of stuff, including cool souvenirs and New Smyrna Beach swag. It has a ton of stuff for great prices, though some items can be slightly expensive. The staff is generally friendly, helpful, and welcoming, often going out of their way to help customers. While one tall male worker was noted as unfriendly and rude, the other staff were super nice, kind, and sweet. The business is known for exceptional kindness, with staff prioritizing help over payment. It is a place definitely worth checking out for shopping or a gift.