Rochelle's Clothing is a celebrated boutique in St. Augustine, voted Best Clothing Boutique and Best Women’s Clothing. It offers a fabulous high-end shopping experience with an amazing clothing selection and amazing service. The store carries many favorite brands, including Free People, Chaser, Michael Stars, UNOde50, Just Black Denim, Elan, Hardtail, and Indah. Shoppers find cool, fashionable clothing that is both timeless and trendy, with great clothes you won't find anywhere else. The pieces feel like handpicked art, chosen with thought and care. The boutique also features beautiful jewelry and lots of great sale items. It is a must-visit for a wonderful shopping experience, providing helpful service for finding the perfect outfit or dress, with comfy couches for companions. It is definitely a shop worth visiting.
This boutique is curated very well! I loved the atmosphere and aesthetic. The owner was a lot very kind and helpful. So many pieces I wanted to buy but I landed on the cutest piece off the shoulder minkpink dress. Will definitely be returning and recommending!
January 2026
Fabulous boutique, owner and employees. Beautiful, comfortable clothing options and a unique jewelry selection!
May 2025
40+ years in business in itself should tell you something! I love this store, the owner and her staff. Her talent as a buyer for filling her store with treasures is amazing too! Go, revisit and find your treasure today! Aloha and Mahalo, Angie
