Panama Hat Co of St Augustine is a family-owned business that has been specializing in genuine Panama hats since 1985. They carry the largest selection of hats in Florida, including brands like Stetson, Tilley, Bailey, Columbia Sportswear, Patagonia, Brixton, Scala, and Kangol. Their hats range from casual everyday options ($10-$20 and up) to high-end Borsalinos and Montecristi Panamas ($300-$500 and up).
Customers praise the shop's helpful staff, who take the time to ensure a perfect fit and provide guidance on hat care. The store is housed in a historic building, and visitors enjoy the quaint atmosphere and the wide variety of clothing and accessories available. Whether you're looking for an everyday hat or a luxurious handmade Panama, Panama Hat Co of St Augustine is a must-visit destination.
looked like they had a ton of hat options and two people from my party ended up getting Tilley hats
September 2026
Had a phenomenal experience getting a new hat! Tony answered every question I had and helped me find the right hat. It was very cool seeing the idea turn into reality right in front of us. Life is short...get the hat!
August 2026
I love Panama Hat Company! I always stop in and get a new hat when I’m in town. They have UPF50+ hats and they will point you towards which ones are packable. It’s family owned and Tony will help you add a chin strap to any hat that you choose. That option is helpful on windy days. Highly recommend.