Bealls Florida is a department store with lots of options for yourself or for gifts. The store is very clean and nicely laid out. Many customers find things they like that fit well. The staff is very helpful, friendly, and offers excellent service, sometimes providing great tips for putting together outfits. Prices are viewed as more than reasonable by some, though others note that, like any department store, prices can be marked up a bit. Helpful services include ordering sizes and shipping to the store. The store aims to reflect the relaxed Florida lifestyle, offering merchandise perfect for that feel-good way of life.