East Colonial Liquor is known for its great selection, offering nearly every bottle a customer is looking for with different types of beer and various varieties of high-end liquor. The store has good and affordable prices, which are for the most part pretty fair, though one specific item was noted as overpriced. The staff are described as nice, very helpful, polite, knowledgeable, and friendly, going above and beyond to assist with valuable recommendations. The atmosphere is welcoming. A point of criticism is that one staff member can be grumpy. The store is also noted for being 100% strict in ID policies. Most customers would shop again and recommend it.